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Born in Argentina, founded in 1989, IYOSEI is one of the fastest-growing, most popular Hair Care Brand in South America. For around the last ten years IYOSEI has also been a leader in Cosmetic Business with an Integral cosmetic Company and Laboratory “100% IN-HOUSE PRODUCTION PROCESS”. “Quality products appeal to exigent people” That´s why Advanced raw materials are based in all IYOSEI products and are dermatologically tested . Perfectly express the IYOSEI philosophy: a love for beauty.